Digital Marketing Training & Experience

Overview

We aim to make you Industry Ready

90% of companies require experienced Digital Marketers and to fulfill their requirements, Softwander has brought a unique Training & Experience program in Digital Marketing.

MBAs and other courses teach you Digital Marketing but we make you Industry Ready. Our 10+ years of experienced trainers are working professionals, unlike other institutes or training that makes sure you are updated with this dynamically changing industry

We have divided the program into different modules to help you achieve the right objectives

Course Overview

Module 1: Introduction to Digital Marketing

Lesson 1: Introduction to Digital Marketing
Lesson 2: Traditional Marketing VS Digital Marketing
Lesson 3: Opportunities for freshers & professionals

Module 2: Search Engine Optimization (SEO)

Lesson 1: Introduction to SEO
Lesson 2: How Search Engines Work
Lesson 3: Keyword Research
Lesson 4: On-Page Optimization
Lesson 5: Website Management and Optimization
Lesson 6: Off-Page SEO
Lesson 7: Planning A New Website
Lesson 8: Market Your Optimized Website
Lesson 9: Analytics and Measurement
Lesson 10: What’s Next-Learning Patter

Module 3: Organic Social Media Optimization & Marketing (SMO)

How to optimize company pages
Social media strategy
Social media calendar for month
Post scheduling
Social media centralize management tools
Benefits of post scheduling
Social media post copywriting
How and why to use Hashtags
Tools to identify Hashtags
How to use groups for promotions
Many other concepts

Module 4: Paid Paid Social Media Advertising & Marketing

Facebook Ads:

Facebook Business Manager
Facebook Ad account set up
User Management
Billing Setup
Facebook Pixel
Campaign objectives
Different Ad types
Remarketing
Catalogue
Event managing
Facebook Insight
Creating campaigns, Ad sets, ads
Ad Targeting
Monitor & optimize the campaigns

LinkedIn Ads:

LinkedIn Ad account set up
User Management
Billing Setup
LinkedIn Insight
Campaign objectives
Different Ad types
Remarketing
LinkedIn Audiences
Creating campaigns, Ad sets, ads
Ad Targeting
Monitor & optimize the campaigns
LinkedIn Leads Manager

Twitter Ads:

Twitter Ad account set up
User Management
Billing Setup
LinkedIn Insight
Campaign objectives
Different Ad types
Remarketing
Twitter Audiences
Creating campaigns, Ad sets, ads
Ad Targeting
Monitor & optimize the campaigns

Module 5: Search Engine Marketing (Google Adwords)

Section 1: Google Adwords Basics

Understanding Adwords
Google Ad Types
Pricing Models
PPC Cost Formula
Ad Page Rank
Billing and Payments
Adwords User Interface
Keyword Planning
Keywords Control
Creating Ad Campaigns
Creating Text Ads
Creating Ad Groups
Bidding Strategy for CPC
Practical Examples

Section 2: Google Ads Intermediate

PPC, CPM, CPA
Other Measuring Tools
Bidding Strategy on Location
Bidding Strategy on Schedule
Bidding Strategy on Devices
Conversion Tracking Code
Designing Image Ads
Creating Animated Ads
Examples on Animated Ads
Creating Video Ads
Youtube Video Promotion
Practical Examples

Section 3: Google Ads/Adwords Advanced

Remarketing Strategies
Remarketing Rules
Remarketing Tracking Code
Linking Google Analytics
Designing Remarketing Images
Shared Budget
GWD Software

Module 6: Ecommerce Marketing

Understanding Ecommerce
Structure of Ecommerce Website & Mobile App
Different Goals in Ecommerce
Google Merchant Center
Google Shopping Feed
Facebook Catalogues Feed
Different campaign types in Ecommerce
Smart Ecommerce Remarketing with FB & Google

Module 7: Video Marketing

How to Create a Successful Video Marketing Strategy
The Best Types of Online Video Content [Examples]
Video Metrics to Track and How to Analyze Them
YouTube Marketing
Exposure to Tubebuddy Tool (Exclusive)

Module 8: Mobile Marketing

Introduction to Mobile Marketing
Understanding Mobile Devices
Mobile Websites
Mobile Advertising & Bidding Options
Mobile Marketing Analytics

Module 9: Influencer Marketing

Introduction to Influencer Marketing
Types of Influencer Marketing
Benefits of Influencer Marketing
How to identify Influencers
How to contact Influencers
Offerings to Influencers
Everything you need to know about Webinar
Marketing Webinars

Module 10: Tools

Google Analytics
Google Search Console
Bing Webmaster
HubSpot (Social Media, Marketing Automation, CRM)
Tubebuddy (Exclusive)
Google Keyword Planner
Google Ads
Google Merchant/Shopping Center
Facebook Publishing Tools
Facebook Insights
Linkedin Analytics
SEMrush
MOZbar
Skyfu
Xenu
Ubersuggest
FreeSEOTools
Canva
WordPress
All in One SEO
YOAST SEO
Elementor
Redirection Plugin
Total 30+ tools

Module 11: Email Marketing & Marketing Automation

Understanding Email Marketing
Creating a Contact Management and Segmentation Strategy
Creating and sending a High-Performing Email
Bulk email sending tools & email deliverability
AB testing & lead nurturing
Marketing Automation with drip campaigns

Module 12: Master in WordPress (Exclusive)

No Other Digital Marketing Courses Will Give This Module But Softwander Does!

Understanding structure of WordPress
Installing WordPress on both localhost and live server
Themes
Plugins
Pages
Posts
Comments & User Management
Visual Editors (Elementor/WP-Beckery)
WordPress SEO
Building your own website

Module 13: 1:1 Interviews on Each Module

After each module completion and course completion you will be undergone through series of interviews
Interview questions will make you face actual industry competition
Our Interviewers have conducted hundreds of interviews of professionals & freshers
You’ll be guided individually on your weaknesses

Module 14: Guest Lectures by Industry Experts

You will be guided from Industry Leaders during this program
Our guest list consist of Marketing Heads, Business Owners, Marketing managers of leading companies
You will get exposure of actual market

Module 15: Internship & Experience Program (Optional)

You’ll be hired as Softwander’s or partner’s Digital Marketing profile
You’ll be working on Client or In-house project for 3/6/12 months under our guidance
You’ll get experience letter along with course and other certifications